1)I took this class to expand my knowledge of computer graphics as it applies to video.
2) I have edited on Mac with Final Cut as well as Windows platform for office work.
3) Favorite artist is Eric Freed (my brother).
4) I don't really have a favorite logo or brand however, being a hockey fan I've always liked hockey logos.
5) I have been a videographer for 27 years videotaping weddings and legal depositions. Depositions can be quite boring however I do enjoy videotaping parties. I know there is so much more creativity I can add towards my projects and I'm hoping that this class will help me.
6) I have a Mac (Final Cut version 4.0) and Motion for graphics.
How To Ruin A Great Design
ReplyDeleteThis article talks about poorly designed road sings, poorly designed logos and poorly designed products. Bad design can lead to things that are unsafe as well as things that don’t work properly or unnecessarily complicated.
Road Sings – From 1957 – 1967 designers Jack Kinneir and Margaret Calvert created traffic signs that were straight forward and easy to understand. Subsequently, changes in design were made to signs that created confusion for drivers. The reason that systems “slip” is that the people who devised the systems tend to get more attention than the systems themselves. Also, the systems need to improve over time.
Logos – With the intention of “refreshing” an old idea, companies redesigned their logos. This is called “unworthy successor”. UPS and Citroen are examples of companies who changed their logos and ended up with something inferior to what they had before the change.
Products - McDonalds is an example of a company who “compromised someone else’s design” by changing the chairs in its European restaurants. The fast food chain bought several thousand of these chairs which included the original chairs as well as unwittingly buying cheaper copies.
Other possible reasons for poor design:
1) Lack of communication between companies and the public or clientele who use the products. Companies must understand their customers’ needs so they can design their products accordingly.
2) Designers may not actually use or experience the products they design.
3) Companies bring in designers too late in the design process for them to be effective.
4) Product development doesn’t get feedback fast enough to make a difference.
Sources:
New York Times – 3/13/11 “How To Ruin A Great Design” – Alice Rawsthorn
Blog from “Quora” : “The Experience Is The Product” – Cindy Alvarez – Product Manager
There is nothing more frustrating than driving down the road only to come across confusing communications from signs. My only hope is that people will arrive to their destinations safely. My real pet peeve is that sometimes there are names of streets that are almost identical that are next to each other. In addition, I don't like it if there has been a change to a company's logo that I've been used to for many years. A logo exudes confidence and trust in a product. If I have given my trust in a products logo and it has changed, I think that the product must have changed.
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